Rebranding Marks New Era for the Sport’s Growth and Inclusivity Across the Nation
Gridiron Australia is proud to announce its rebranding to American Football Australia (AFA), reflecting the sport’s dynamic growth and broadening inclusivity across the nation. The new identity underscores the expansion of American Football in Australia, embracing both tackle and flag formats for all athletes.
With over 40 years of history, Gridiron Australia has laid the foundation for American Football across the country. The rebranding signifies a new era, building on the dedication and efforts of passionate pioneers who have paved the way for the presence of the sport in the face of Australia’s biggest sporting codes.
The rebranding comes hot off the heels of impressive performances by Australian teams on the world stage. The Under 20 Outback team showcased their talent at the recent IFAF World Championships in Edmonton, Canada, placing Australia firmly on the map for global American Football excellence.
In addition, the Australian Men’s and Women’s teams’ confirmation in the upcoming IFAF Flag Football World Championships, to be held in August in Lahti, Finland, highlights the nation's growing prowess and commitment to the sport. These achievements signal a bright future for American Football in Australia, particularly as Flag Football prepares to make its debut at the 2028 Olympic Games.
The AFA rebrand features a distinctly Australian look and feel, incorporating iconic national symbols such as the Kangaroo and Emu, whilst embracing the recognisable and iconic shapes associated with the NFL. The bold new logo, colour scheme, and branding are designed to unify all forms of the game and inspire continued growth and enthusiasm among players and fans alike across Australia.
The rebranding to American Football Australia encapsulates a commitment to fostering the sport's development at all levels, from grassroots to elite competitions. AFA aims to create an inclusive environment where players of all ages, genders, and skill levels can thrive in both the tackle and flag football codes.
Wade Kelly, CEO of AFA, expressed his enthusiasm for this new chapter.
"With blood, sweat, and tears Gridiron Australia and its members have laid the foundations for American Football in this country for over 40 years. An army of passionate pioneers, in the face of Australia's biggest sporting codes, have beaten a participation pathway for the game we all love."
As American Football Australia, the organisation is poised to lead the sport into a new era, building on the legacy of Gridiron Australia while looking ahead to a future of expanded opportunities and achievements.
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